Product
Analytics Gateway
We have developed the Analytics Gateway to empower our customers with the flexibility to operate their website analytics in various modes, including cookieless mode, while providing direct access to high-quality data on the end user's interaction with the web site.
With Analytics Gateway, website owners can achieve over 100 % more and better data about their visitors and interactions, delivering insights that are estimated to be 10x more powerful than server-side tracking and tagging. This enhanced data capability can naturally lead to a 15 % increase in conversion rates.
Our solution also allows you to say goodbye to cookies and consent banners, all while complying with evolving privacy regulations (GDPR, ePrivacy Directive, etc.) and ensuring safe data transfers to Big Tech companies. Plus, you can continue using your preferred analytics and campaign tools, giving you the best of both worlds: superior data and robust privacy protection.
Solution and value creation
PII Guard Analytics Gateway can be operated as SaaS or as Self-Hosting in different modes to match stakeholder requirements from sales, marketing, business intelligence, legal, IT, DPO, etc.
Data are collected in the web site via our own Unified Client, allowing us to have 100% control over the code running in the end-user’s browser (instead of relying on code provided by one or more of the Big-Tech companies). This leads better control of collected data, to more responsive web site experience and gives the web site owner more persisted collection of data.
Our Data Switch gives owners the opportunity to send protected data to multiple destinations like preferred analytic tool and/or Data Warehouse.
Enhanced analytics
Operating PII Guard Proxy in cookieless mode will rocket your website performance to a new next level.
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Increase online performance
100 % more and better data to deliver revenue growth. 10x more powerful than server-side tracking/tagging.
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Better end-user experience
Say farewell to annoying cookie banners. Reduce page load time drastically significantly.
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Cross-site/cross-browser tracking
15 % increase in conversion rates, follow your visitors with new and accurate engagement insights, campaign tracking and customer journey optimization.
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Stay compliant
Best-in-class privacy compliance.